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'' Begin with culture. Express with design.''

“始于文化,忠于设计”

Brand Story

​品牌故事

 

Singapore is a diverse country. People with different races and different faiths gather here, forming a unique and trendy fashion concept on top of a strong traditional culture. The group of young people from China experience and absorb the fascinating culture here. From doing numerous research to putting the knowledge into practice, we always bear the goal the goal of promoting the traditional Chinese culture in mind. With the professional expertise and years of study and experience in Singapore, the group of young people create the brand you see today.
 

新加坡是一个多元化的国家,不同的种族不同的信仰汇聚在这里,形成了独特新潮又具有浓重传统文化色彩的时尚观念,一群来自中国的年轻人贪婪的学习着这里的文化,从开始的学习研究,到现在的吸收运用,这些年轻人秉承着宣扬中国传统文化的理念,运用自己的专业知识以及在新加坡多年的学习积累,创建了如今的品牌。

Brand Culture

​品牌文化

 

"Only with understanding, comes to creation", this is our core value  for every piece of work. We are willing to meticulously interpret a story with an intriguing history that is worth savoring, as well as to record the intricate details we personally experienced in life. This is the inspiration behind our creation. We infuse the traditional Chinese culture while expressing our stories with creativity. Under the multicultural influence of Singapore where different culture can be expressed freely, our design demonstrates the fusion and essence of diverse cultures.
 

“只有了解,才有创作”,这是我们对每一个作品的核心要求,我们愿意认真解读一个历史悠久却能让现代人细细品味的故事,也喜欢记录我们自己亲身经历过的那些生活琐事,这就是我们创作的灵感和背景。演绎这些故事的同时我们加入了中国传统文化,但在新加坡每一个不同的文化灵魂都能在这里得到展现,在这种多元文化的影响下,我们的设计作品同样展现出了不同文化的融合。

Brand Concept

​品牌理念

We design according to different story backgrounds and creativity requirements. Throughout the course of learning in Singapore, we were exposed to the concepts and ideas from different countries. From streets with traditional shops and restaurants of different countries, to students with different skin colors and beliefs, to the characteristics of different religious architecture, these are our sources of inspiration. They are our creative advantages. They inspire us to create beyond the boundary of one particular culture. We have conducted numerous research with each of these diverse cultures. With a respectful attitude, we integrate these cultures into our creations, bringing more colors and options to the works and our customers.

在设计中,我们根据不同的故事背景和创作要求,在新加坡的学习过程中我们接触了来自不同国家的理念和想法,身边不同文化色彩的街道,不同肤色不同信仰的朋友,以及不同宗教的特色建筑,这些都是我们的灵感来源,也是我们的创作优势,这让我们的创作不局限于一种传统文化,我们严谨的了解这些不同的文化,抱着尊重的心态将这些文化融入到我们的作品中,为作品和客户带来更多的色彩和选择。

Brand Positioning

​品牌定位

“Begin with culture. Express with design. "
We hope that we can use our design concept to meet the different needs of our customers.

“始于文化,忠于设计”,希望可以用我们的设计理念,满足客户对于设计的不同需求。

時髦女郎
鋼琴
復古鞋
時髦女郎
燈
畫報貓
針&線程
按鈕
縫紉機
鳥
燈塔
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